Sell with confidence.
Selling a home is about much more than putting it on the market. Every property, and every seller's situation, is different, which is why I start by looking at the big picture: your goals, your timeline, the condition of your home and what makes sense to do before it goes on the market.
From there, I create a strategy designed to position your home for the strongest possible result. That may mean painting, landscaping, repairs, staging or it may mean doing very little at all. I'll help you decide where it makes sense to spend time and money, connect you with trusted vendors when needed, and manage the process so you don't have to figure it all out on your own.
From preparation to closing
I'm hands-on throughout the entire selling process, bringing together preparation, pricing, marketing and negotiation to make sure every part of your sale is working toward the same goal.
- 01
Pricing & Positioning
Analyzing your home, the current market and comparable sales to develop a pricing strategy designed to generate the strongest possible interest.
- 02
Preparing Your Home
Determining which improvements are worth making before you sell and connecting you with trusted painters, landscapers, contractors, stagers and other vendors when needed.
- 03
Marketing Your Property
Professional photography, compelling property presentation, digital marketing, a dedicated property website and targeted advertising designed to reach the buyers most likely to be interested in your home.
- 04
Managing Showings & Feedback
Coordinating showings and open houses while keeping you informed about buyer activity, feedback and what I'm seeing in the market.
- 05
Evaluating & Negotiating Offers
Looking beyond the offer price to evaluate terms, contingencies, financing and the strength of each buyer, then negotiating strategically on your behalf.
- 06
Managing the Transaction
Staying on top of disclosures, inspections, deadlines, negotiations and the many details between accepting an offer and handing over the keys.
Need more hands-on help?
Sometimes selling a home requires more than the typical listing process. If you've already moved, are managing the sale from out of town, or simply don't have the time to coordinate everything yourself, I can take a more hands-on role in getting your home ready for market. Depending on what you need, that may include coordinating vendors, overseeing repairs and improvements and helping manage the many details that come with preparing a home for sale.
Market Ready Concierge
Preparing a home for the market can sometimes require an investment before you ever put up the For Sale sign. For eligible sellers, Market Ready Concierge can front the cost of improvements such as painting, landscaping, staging, flooring, pre-listing inspections, repairs and other services, with zero due until closing.*
As your agent, I'll help you evaluate which improvements are worth considering and whether Market Ready Concierge makes sense for your situation. It's one of the resources I'm able to offer my sellers through Compass that can help alleviate some of the upfront costs of preparing a home and presenting it in its best light.
*Subject to credit approval and program terms. Interest and fees apply. Repayment is due when the home sells, when the listing ends or after 12 months, whichever comes first. Loans are made by Notable Finance, LLC (NMLS #1824748), not by any real estate broker or agent.
Before & after
Whatever your situation, I can help
Downsizing
Downsizing isn't really a real estate decision. It's a life decision that involves a house. If you've lived in your home for decades, you don't need to have it all figured out before you reach out. Some people start the conversation a year or two before they're ready, and some decide the right move is to stay. There is no right timeline.
When you're ready, I'll help you understand what your home is worth, what improvements, if any, are worth making, and connect you with people I trust for packing, decluttering, staging and repairs. I'll also make sure you speak with a CPA about capital gains taxes before you decide.
Helping a Parent Sell the Family Home
I sold my mother's home of 45 years and my aunt's home of 42. I know how much a family home holds. Often it's the son or daughter who reaches out first, before a parent is ready to talk about it, and that's okay. The goal isn't to push anyone out of their home, it's to make sure your parent has the information to make their own decision, at whatever pace works for your family.
When the time comes, I can help with the practical side: understanding what the home is worth, what the sale could mean for taxes, coordinating trusted people for sorting, repairs and moving, and managing the sale from beginning to end, even if family members live out of town.
Selling From Out of State
Maybe you've already moved for work or family, or you're handling a home you inherited from across the country. Selling a home from a distance can feel like a lot, especially when so much of the work happens at the house itself. I can take an even more hands-on role here in Los Angeles: coordinating vendors, overseeing repairs, and managing all aspects of listing preparation so you aren't trying to run it all from a distance.
Clear, regular updates matter even more when you're far away. You will know what is happening at your home, buyer feedback following showings, and what to anticipate next.
Selling an Inherited Home
Selling a home you've inherited usually comes during a season of loss. There are decisions to make, family to coordinate and a house full of memories, often while you're still grieving. My role is to make the real estate side feel manageable, so you can focus on your family.
Inherited homes often involve a probate or trust process, and the steps depend on how the estate was set up. I work alongside the estate attorney, trustee or executor, and I encourage every client to speak with a CPA about how the sale may affect their taxes. My focus is the home: understanding its value, deciding what, if anything, is worth doing before it's listed, and coordinating trusted vendors.
Frequently Asked Questions
Should I buy my next home before I sell this one?
It depends on your finances. If you can, buying first with a bridge loan or a home equity line of credit lets you make a stronger offer on your next home. If not, selling first and negotiating time to stay in your home after closing can work well. The right order depends on your numbers, so it's worth planning with your lender early.
Will I lose my low property taxes if I sell?
Not necessarily. California's Proposition 19 lets eligible homeowners, including those 55 and older, carry their property tax base to a replacement home. The rules are specific, so it's worth reviewing your situation with a tax professional before you decide.
My parent isn't ready to talk about selling. Where do I start?
Start with information, not a decision. A conversation about options, what the home is worth and what a move could look like can happen long before anyone decides anything, and it often makes the later conversation with your parent much easier.
Can the sale be handled if I live out of state?
Yes. Much of the preparation, vendor coordination and the sale itself can be managed locally, with regular updates to you and your family along the way.
Do I need to be in Los Angeles to sell my home?
Usually not. Preparing the home, showings and much of the paperwork can be handled while you're away. Many documents can be signed electronically, and any that need a notary can typically be signed where you live.
Can repairs and preparation be handled while I'm away?
Yes. Vendors can be coordinated and the work overseen locally, with photos and updates sent to you so you can make decisions from wherever you are.
Do I have to go through probate to sell an inherited home?
It depends on how the estate was set up. A home held in a trust can often be sold by the trustee without probate, while a home passed through a will may need to go through probate court. An estate attorney can tell you which applies to your situation.
Can I keep my parent's low property taxes?
Only in limited cases. Under California's Proposition 19, a child may be able to keep a parent's property tax base if the child makes the home their primary residence, and there are value limits. A tax professional can review your situation.
Thinking about selling?
Want to learn more about Market Ready Concierge or receive a complimentary valuation of your home? Tell me about your property, your goals and what you're considering, and I'll walk you through what your options might look like.